tie guan yin marketing model is easy but not simple

Restaurants and organic Chinese tea sales can be a powerful combination.  A more fragrant and organic tea marketing overview of organic tea is more fragrant the company’s flagship product. Organic tea tea refers to the fresh leaves of raw materials in the place of origin without any pollution, according to organic agricultural production systems and methods of production, processing, packaging, storage and transportation process without any chemicals pollution, and review of the organic tea certification body certification . The company pioneering the development of organic tea marketing, so that the initial 33-square meter Shop developed into a set of production for sales in one sales of $ 2.3 billion integrated tea company.
 Currently has more than 80 outlets throughout Beijing, Hebei, Zhejiang, Shandong, Henan, Shanxi, Inner Mongolia, Zhejiang, Guangxi, Fujian, three tea production base of 20,000 mu organic tea garden, with annual sales of tea hundred and twenty kilograms, sold at home and abroad. The combination of restaurants and organic chinese tea greatly improves the competitiveness of enterprises.  More fragrant marketing model has its unique and innovative points, five more fragrant characteristics of marketing strategy integrated into unique marketing model. Strategy: brand marketing – “striving for Organic Tea in China first brand” for the market entry point, the first to open the north of the organic tea market, and promote green and healthy concept.
Organic tea marketing strategy – to Beijing more fragrant Tea Company. A successful enterprise, there must be a successful marketing strategy. In this paper, the characteristics of Beijing more fragrant Tea Company marketing strategy for the analysis of their more fragrant characteristics of the unique marketing strategy to analyze and explore the company’s brand marketing, green marketing, integrated marketing, this marketing is cut point, revealing the secret of the more fragrant successful marketing. tie guan yin marketing model is easy but not simple.
Improve safety and quality, the development of organic products; prominent brand positioning, strengthen brand building; development of the economies of scale, promote the industrialization of construction; strengthen technical innovation, to play the advantages of multi-tea; to strengthen cross-strait cooperation, highlighting the location advantage. China’s man-made word is very powerful, crisis = danger + machine “, the opportunity to =” + “, and the frequent exposure of food safety incidents, also sounded the alarm,” plasticizer “event to the tea to the beverage industry with to hit, but also to better opportunities for development of tea industry.