Culture is the anchor of Longjing tea business

From the “traditional tea culture” to “fashion tea culture.” Culture is the anchor of Longjing tea business, but not all, just have a dragon well tea culture, and can not bring sales and profits. Chinese market is no longer based on subsistence consumption-based market, at this stage as the market opaque, relatively ignorant consumers will blindly follow the trend into the collective unconscious. There are many benefits of dragon well tea in that it has a high level of anti-oxidant compounds due to the way in which it is processed.
Now the mainstream consumer groups, consumer is characterized by independent thinking, rational consumption, they are spending china oolong tea, the concern is the fashion taste of tea, real health care health effects, is easy to drink, and on behalf of their group identity fashion personality. Chinese tea enterprises to make strategic changes in the basis of this adjustment. Anti-oxidants in dragon well tea are known to help reduce the signs of ageing, reduce blood pressure and cholesterol levels, prevent cancers, and reduce your possibilities of getting flu and colds.
From the “price-oriented” to “value-oriented.” Many enterprises want to Longjing tea products are affordable, in fact, this is a relative concept, mainly the Longjing tea brand positioning. If the product is positioned as a thirst-quenching drinks for consumers of raw materials, then you can take the economies of scale Longjing tea brand line, low-cost operating model to meet the needs of low-end consumer groups. This mellow taste prevents dragon well tea tasting astringent which is a outstanding quality of green tea.
But not all consumers are willing to choose low-priced products, especially in the dominant middle class consumer today, when consumers are value for money, they are still willing to pay a higher price to meet their needs. China’s current appearing on the market price per kilogram on the few million “elite brand”.  The mellow taste of Dragon Well tea remains even if it is over-brewed
Related dragon well tea blog:
china oolong tea
longjing tea
china green tea