Tuesday, November 8, 2011

The Dragon Well tea tastes either brisk or mellow

In July 2008, Zhejiang Province, the Agriculture Department issued a “brand-name products, Zhejiang Province Regulations (Trial)”, Zhejiang Agricultural officially incorporated into the brand development process of institutionalization. July 2010, Trade and Industry Bureau and Hangzhou Lin’an, Hangzhou Shi Nongban in mind jointly signed a memorandum of cooperation clothing brand strategy “will mark the rich peasants, farm work Hangzhou deep forward. The Dragon Well tea tastes either brisk or mellow.
Data indicate that the agricultural brand construction in Hangzhou, the impact of government and market forces are not balanced. Specifically, the common brand-building in agricultural areas, because the public nature of the relevant government departments or government-related departments under the guidance of industry associations or societies to play a leading role (such as West Lake Longjing), agricultural enterprises in brand building, similar to industrial products, the more it is to rely on market forces (such as wild waited brand food) beam spread of the net festival features a brand sub-channel. The tea dregs are light green in complete shapes. As for other Dragon Well tea, with their grades going down, the color of the leaves changes from light green to dark green then to blackish green.
On the one hand, often proved a fake degree of success in brand building, the objective of the branding play a promotional role; the other hand, is often limited by the conditions of production, capacity and resources, agricultural products under the brand has a great capacity value, the more successful brand building, may have the greater the gap in the market, which would give a person an opportunity to exploit fake. How to effectively crack down on them, will become the common agricultural region brand building the key. Machine made Dragon Well tea is mainly roasted by multifunctional machines or by machines together with hands.
How to produce brand-building in addition to the use of mass media, mass media during the festival at the farm outside of a deluge of media reports in the daily agricultural brand construction, the mass media is often missing. There are two reasons, first, the mass media has long formed a commercial industrial products as the main services of the traditional neglect of the agricultural products should be responsible for brand building; Most of the machine made china tea sets leaves are of relatively larger sizes, with the stems flattened and not so intact, in dark green color.

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