the city’s agricultural structure, the basic idea of regional distribution. At present, even though dragon well tea pickers can use their hands, there are still a lot of regulations.
Favorable natural conditions of agricultural production in our city, and is an internationally renowned tourist city and provincial capital cities, the advantage is very prominent. We should give full play to the suburbs of Hangzhou, plains, mountains and other mid-levels in different areas of comparative advantage in agriculture, so Bian guide to the advantages of regional industrial concentration. Or else, provided the china oolong tea leaves stay in the picker’s hands too long, the leaves will turn red from green due to the temperature of the hands.
The area of agriculture and specialized division of labor, to improve agricultural efficiency and quality in Hangzhou, accelerate the construction and the formation of four characteristics of agricultural areas: First, focus on the development of tourism and leisure agriculture body, earning agriculture, boutique agriculture to garden, facilities, technology into the characteristics of the formation of green urban horticulture industry in Hangzhou suburb area; The Mingqian dragon well tea’s tender shoots quite resemble lotus, thus, they are named “lotuses”.
When you think of this category of consumer products, the brand directly lead you to buy it. You can not help the image of your brand and distinguish someone else’s brand, brand image but can not lead your customers to buy your brand. According to Hangzhou’s Municipal Quality Supervision Bureau, it is hardly for common consumers to identify the quality of the West Lake dragon well tea by naked eyes.
To Ogilvy & Mather advertising agency on behalf of the reason for the growing decline, is that they still remain on the brand image. First, positioning, after the customer, another image. Image has many customers in after a halo effect. First, do not establish a brand image, but rather to find you in the customers mind and effective difference, find it is to find customers to buy your product rather than the reason to buy your competitors products. There are anti-fake labels and field certificates on each package of the superior and special West Lake Dragon Well tea, both of which are unique and they are required to be used at the same time.
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